New Materials. New Processes. New Ways to Play.

On September 15, 2026, KEAN Silicone held its 2026 Autumn New Product Launch, introducing a new collection of baby, toddler, feeding, and sensory-play products developed around real market needs and everyday user challenges.

This season's collection is not simply about adding new SKUs. Each product was developed by looking closely at existing market solutions, identifying practical pain points, and exploring how silicone materials, improved structures, new processes, and multi-functional designs can create better product experiences.

From softer and lighter teethers to magnetic learning toys, easy-clean soothing chains, growth-stage drinking cups, and upgraded suction plates, the new collection reflects KEAN's approach to product development:

Find the pain point. Improve the experience. Build a product that brands can confidently bring to market.

From Market Pain Points to Product Innovation

For baby and toddler brands, product differentiation is becoming increasingly difficult.

Many categories already have mature products on the market. A new feeding plate can easily look like another feeding plate. A teether can easily become another animal-shaped teether. A toy can offer another variation of an existing play pattern.

For brands and buyers, the challenge is therefore not simply finding another product.

The real challenge is finding a product with a clear reason to exist.

KEAN's latest collection focuses on several recurring problems identified through market and competitor analysis: products that are difficult to clean, materials that create concerns around durability or small-part safety, toys that are limited to a single environment, feeding products that do not grow with children, and traditional designs that leave little room for meaningful differentiation.

The result is a collection designed around function, usability, safety-conscious design, visual differentiation, and commercial potential.

01. TR109 — Rabbit Mushroom Teething Toy

Multiple Textures. Lightweight Design. One-Piece LSR Construction.

Teethers may look simple, but the difference between a basic teether and a product that parents actually want to keep using often comes down to tactile experience, weight, cleaning, and design.

The TR109 Mushroom Bunny Airbag Teether introduces a new approach by combining solid and air-cushion chewing sensations in one product.

At just 28g, the teether is designed specifically with younger babies in mind, helping create a lighter and easier-to-handle product experience.

Its liquid silicone rubber one-piece molding construction also eliminates unnecessary assembly points while creating a clean, integrated structure. The airbag process adds another layer of tactile differentiation, giving brands a product story beyond conventional solid silicone teethers.

Key Product Highlights

• Solid + air-cushion dual chewing sensations

• 28g lightweight design for younger babies

• One-piece liquid silicone rubber molding

• Airbag process for differentiated tactile experience

• Designed with new-generation product safety requirements in mind

• OEM/ODM customization available

For baby-product brands, TR109 offers a potential answer to a common challenge: how to create a lightweight teether with a more differentiated sensory experience without adding unnecessary components.

02. TR110 — Fruit Manhattan Teething Toy

Fruit-Inspired. Colorful. Designed for Hands and Senses.

When sensory toys become visually repetitive, simply changing the shape is often not enough.

The TR110 Fruit Manhattan combines a fruit-inspired design with bright colors, sound stimulation, and a 360° grasping structure to create a multi-sensory play experience.

Instead of focusing on a single developmental function, the design brings together visual recognition, auditory stimulation, hand grasping, and exploratory play.

The fruit theme also gives brands a highly recognizable visual direction, making it easier to build a cohesive product series around color, shape, and character design.

Key Product Highlights

• Fruit-inspired theme

• Bright, recognizable colors

• Auditory stimulation

• 360° grasping design

• Stable manufacturing process

• Custom colors and OEM/ODM development available

For brands developing sensory-toy collections, the opportunity lies not only in the product itself but also in the potential to extend the concept into multiple colors, characters, packaging themes, and SKU combinations.

TOY33 — Magnetic Fishing Bath Toy

One Toy. More Ways to Play. From Floor Play to Bath Time.

Traditional fishing toys already have strong market recognition, but existing products can present several practical limitations.

Competitor products may rely on hook-and-loop fastening, fabric construction, or painted surfaces. Some are designed primarily for dry environments and are not suitable for bath play. Other products can raise concerns around surface wear or small components.

KEAN's TOY33 Magnetic Fishing Bath Toy takes the familiar fishing concept and expands it into a silicone-based, multi-scenario learning toy.

The magnetic fishing function provides a more intuitive picking-and-catching experience, while the matching activity introduces an additional layer of color recognition and early learning.

Most importantly, the set is designed to move beyond the traditional tabletop toy.

It can be used on:

Tables → Carpets → Bathroom Floors → Bath Time

The matching bucket can also function as a water-play bucket, allowing the same product system to support both dry play and bath-time activities.

Key Product Highlights

• Magnetic fishing function

• Improved magnetic interaction experience

• Color matching and recognition

• Parent-child interactive play

• Solid silicone construction

• Rounded shapes with chewable points

• Designed for both dry and bath-time scenarios

• Compliant with applicable F963/EN71 requirements

• OEM/ODM customization available

This directly addresses several common competitor pain points identified during product development: limited environments, weaker interaction, fabric that cannot be used in water, and concerns associated with painted surfaces or unsuitable small components.

For B2B buyers, TOY33 also creates an opportunity to position one product around several selling points—magnetic play, color recognition, parent-child interaction, and bath-time use—rather than competing solely on appearance.

04. TOY31 — Silicone Fruit Cutting Toy Set

Realistic Fruit Play Meets Soft Silicone and Magnetic Interaction

Pretend food toys are already a familiar category, but many conventional versions rely on rigid plastic construction and hook-and-loop connections.

KEAN's TOY31 Soft Magnetic Fruit Cutting Set introduces a softer alternative using silicone fruit pieces combined with internal magnets.

The magnetic structure allows children to separate and reconnect the fruit pieces while creating a more intuitive cutting-play experience.

Six fruit colors add another educational dimension, giving brands an opportunity to connect the product with color recognition and early learning.

Meanwhile, the realistic fruit shapes support role-play and hand coordination.

Key Product Highlights

• Food-contact-oriented silicone material concept

• Internal magnetic structure

• Six fruit colors

• Realistic fruit designs

• Hands-on cutting and connecting play

• Parent-child interaction

• Soft tactile experience

• Designed for cognitive and motor-skill play

The product was developed in response to existing alternatives using plastic + hook-and-loop structures or plastic designs without a genuine cutting-play mechanism.

Instead of simply reproducing a familiar fruit set, TOY31 combines material, mechanism, color, and play pattern into a more differentiated product concept.

05. NPC34 — Silicone Pacifier Clip

Soft on the Skin. Easy to Clean. Designed for Everyday Use.

Soothing chains are frequently exposed to saliva, milk residue, food, dust, and repeated handling.

That creates a practical problem for many traditional fabric-based designs.

The competitor pain points identified during development included plastic clips that can break, loosened connections, worn elastic cords, and poorly sealed fabric edges that can fray and collect dirt.

KEAN's NPC34 Silicone-Wrapped Fabric Soothing Chain focuses on solving the cleaning and hygiene challenges of traditional fabric soothing chains.

The silicone surface is designed to be quickly rinsed, helping reduce the accumulation of saliva and residue.

The internal cord is fully enclosed within the structure, reducing exposed connection areas and helping create a cleaner overall appearance.

A silicone printing process also replaces conventional fabric printing, opening up new possibilities for soft-touch patterns and low-saturation colorways designed for the Western market.

Key Product Highlights

• Silicone surface for easy cleaning

• Quick-rinse design

• Fully enclosed internal cord

• Silicone printing process

• Low-saturation color direction

• Soft-touch appearance

• Designed for everyday soothing and travel

• OEM/ODM customization available

The result is a product positioned around a very practical parent concern:

A soothing product should not become another difficult-to-clean accessory.

For brands, NPC34 also creates differentiation through material + construction + printing process, rather than relying solely on decorative design.

06. CT15 — PPSU Baby Cup

One Cup for Multiple Stages of Drinking Development

Children's drinking habits change as they grow.

The transition from a bottle to independent drinking is not always a single step. Babies may move through different stages—from bottle feeding, to assisted drinking, to open-cup practice.

The CT15 PPSU Growth-Stage Milk Cup was developed around this progression.

Instead of treating each stage as a completely separate product, CT15 is designed as a multi-stage learning cup that supports different drinking experiences as children develop.

Its 30 ml precision measurement scale provides an additional functional feature for controlled liquid measurement, while the distinctive bear-shaped dust cover adds both visual recognition and practical protection.

The cup is also designed for high-temperature sterilization, supporting repeated daily use.

Key Product Highlights

• PPSU construction

• Multi-stage drinking concept

• 30 ml precision measurement scale

• Bear-shaped protective cover

• Designed for high-temperature sterilization

• Growth-stage drinking solution

For baby-feeding brands, this addresses a common product-development challenge: how to create products that remain relevant as the child moves from one feeding stage to the next.

Rather than positioning the cup only as another baby bottle alternative, CT15 can be developed as part of a broader feeding-to-independent-drinking product system.

07. SCT06-C — Silicone Suction Plate

Strong Suction. Heat Protection. Easy to Remove.

Feeding plates have become highly competitive, with many brands already offering stainless-steel and silicone combinations.

KEAN's product development therefore focuses on a different material combination.

The SCT06-C Silicone-Wrapped Ceramic Plate combines the weight and tactile characteristics of ceramic with a silicone outer structure designed to improve usability during children's meals.

Its strong suction base is designed to help reduce accidental tipping, while the silicone structure provides a protective layer and improves handling.

The product is also designed for easier disassembly and cleaning, addressing another recurring pain point in reusable feeding products.

With heat resistance up to 150°C, SCT06-C is designed for a range of everyday feeding scenarios.

Key Product Highlights

• Silicone-wrapped ceramic construction

• Strong suction base

• Anti-tipping design

• Heat resistance up to 150°C

• Easy disassembly

• Easy cleaning

• Designed for everyday feeding

• OEM/ODM customization available

SCT06-C also extends KEAN's existing silicone-and-tableware product development direction, following previous products including SCT03, SCT03 PRO, SCT03B, and SCT06B.

This creates an opportunity for brands that want to build a broader feeding collection rather than sourcing isolated products.

From Individual Products to a Complete Product Portfolio

The seven new products may serve different age groups and use cases, but they share a common development philosophy.

TR109 addresses the demand for lighter and more differentiated teething experiences.

TR110 brings together color, sound, grasping, and sensory exploration.

TOY33 expands a classic fishing game into magnetic learning and bath-time play.

TOY31 combines soft silicone, magnetic interaction, realistic food designs, and color learning.

NPC34 tackles the cleaning and durability problems of traditional fabric soothing chains.

CT15 addresses the transition between different drinking stages.

SCT06-C combines strong suction, heat protection, ceramic construction, and easier cleaning.

Together, they demonstrate a broader product-development approach:

Material Innovation

Using silicone, LSR, PPSU, ceramic, magnets, and fabric in ways that respond to specific product requirements.

Process Innovation

Exploring one-piece molding, airbag processes, silicone printing, enclosed structures, and silicone-wrapped construction to create meaningful differentiation.

Functional Innovation

Moving beyond appearance to improve cleaning, interaction, grip, temperature resistance, suction, measurement, and multi-stage usability.

Scenario Innovation

Designing products for more than one environment—from tabletop and floor play to bath time, travel, daily soothing, feeding, and developmental transitions.

Built for Brands, Not Just for a Product Catalog

For B2B buyers, a successful new product needs to offer more than an attractive prototype.

It needs to answer several commercial questions:

What problem does it solve?

What makes it different from existing products?

Can the difference be communicated clearly to consumers?

Can the design support multiple colors or SKUs?

Can the product be manufactured consistently at scale?

Can it be adapted to different brand identities and markets?

This is why KEAN's new collection has been developed with customization in mind.

The new products are positioned for OEM/ODM development, customized colors, branding, packaging, and market-specific product strategies, allowing brands to develop their own product identity instead of simply selecting an off-the-shelf item.

For brands building a larger baby and toddler portfolio, this also creates opportunities to develop coordinated color systems, character themes, packaging families, and complementary SKU combinations across multiple product categories.

Born Anew, Joy Grows

The theme of KEAN's 2026 Autumn New Product Launch is:

Born Anew, Joy Grows.

For KEAN, “new” does not simply mean a new shape or another product added to a catalog.

It means looking at familiar products from a different angle.

What if a teether could offer two different tactile sensations?

What if a classic fishing toy could move from the playroom into the bathtub?

What if a fruit toy could combine soft silicone with magnetic cutting play?

What if a soothing chain could be designed around cleaning rather than decoration?

What if one drinking product could accompany a child's transition through multiple stages?

And what if a feeding plate could combine ceramic, silicone, strong suction, heat protection, and easy cleaning in one product?

These questions are where product innovation begins.

For baby and toddler brands looking for new opportunities in feeding, teething, sensory play, bath toys, and everyday baby accessories, KEAN's latest collection provides a new starting point for product development.

New products. New processes. New possibilities for your brand.

KEAN Silicone — Born Anew, Joy Grows.

Product Development & OEM/ODM

Looking for a new silicone baby product, feeding product, or sensory toy for your next collection?

KEAN supports B2B customers with product development, OEM/ODM customization, color development, logo solutions, packaging customization, and scalable manufacturing.

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